Great use of YouTube for ReBranding

I came across this YouTube video for GM, and in view of what had happened, it felt like a great Crisis communications piece to address the reactions and anger from the public and acknowledging the shortcomings and thanking their customers and the people of USA for bailing them out of the financial crisis.




The best ads now are like movies, which are directed in such a way that they can convey a message and touch people, and somehow get people to relate with the message.

-- Robin Low

Local company Video #Fail #Ulupandanbear

Phillips hired a New Media Agency in an attempt to create a "Viral video" simply failed to deliver.



Again and again, the lack of creativity shows in really cheap production and lame ads. I do not know what Phillips wants to prove!



Compared to Egyptians, this is so bad, that it is not even good.



There seemed to be bad comments all over the blogosphere, Facebook and Twitter. If #ulupandanbear is there to generate bad and negative branding, it probably has brought the brand down a notch.

Having cheap thrill on making a bad video is simply lame, and WILL go viral only in a negative way.

Back to the drawing board and if Phillips is on Social Media, be prepared to respond to the possible crisis.

Also see: Mystery ‘bear’ publicity stunt backfires

-- Robin Low

YouTube Statistics 2010

Some YouTube Statistics 2010

Interesting figures about YouTube in 2010

-- Robin Low