Allow Photo-Tagging by Fans on Your Facebook Page

If you ever wanted to allow fans to tag themselves without asking for permissions or be your friends, here is how you can do it.

Go straightly to the app settings. Just replace ‘xxxxxxxx’ with your own Page ID inside the link below will do (2305272732 is the application ID for Photo app):

http://www.facebook.com/pages/edit/app_settings.php?id=xxxxxxxx&aid=2305272732

How to Locate Your Facebook Page ID?

If you have not created a vanity URL for your page, you can easily obtain the page ID from the default link – the number at the back as indicated:

http://www.facebook.com/pages/SocialHub/367955087041

Once you have claimed your business page username, the page ID is no where in sight. What you can do is hover over ‘Edit Page’ then look for your page ID underneath your browser. Copy that and insert the numbers into the link above.

To find your Page ID, click on EDIT PAGE (See Red arrow on above pic)

The string of numbers in the top URL is the page ID (See red arrow in picture above)



Next: Replace your page ID to xxxxxxxxx and enter the link.
e.g. http://www.facebook.com/pages/edit/app_settings.php?id=367955087041&aid=2305272732

When you get into the URL, you get to see the option to allow fans to edit your photo.

This is a little complex, but it works.

-- Robin Low

Local company Video #Fail #Ulupandanbear

Phillips hired a New Media Agency in an attempt to create a "Viral video" simply failed to deliver.



Again and again, the lack of creativity shows in really cheap production and lame ads. I do not know what Phillips wants to prove!



Compared to Egyptians, this is so bad, that it is not even good.



There seemed to be bad comments all over the blogosphere, Facebook and Twitter. If #ulupandanbear is there to generate bad and negative branding, it probably has brought the brand down a notch.

Having cheap thrill on making a bad video is simply lame, and WILL go viral only in a negative way.

Back to the drawing board and if Phillips is on Social Media, be prepared to respond to the possible crisis.

Also see: Mystery ‘bear’ publicity stunt backfires

-- Robin Low

Twitter name that does not inspire confidence.

Wow, if you are going to sell laptops, I don't think I'd follow a Twitter account @laptopfail and then buy a laptop from the company that owns the account.

If the Laptop fails.. its just too convenient.

Just like paying for a Hooker called VD.

#SGFail
#TwitterFail

-- Robin Low

#SMWF Social Media World Forum Asia 2010 - Day 1

There were several interesting talks at #SMWF today 22 Sep 2010, and I've attended some of them.

Going to the "FREE" workshops and to the paid conference, I would say that the workshops are almost a complete waste of time... Unless you have never engaged on social media before.

In my opinion, if you just follow Mashable, you can probably get newer and better information than the sales pitches by the speakers.

Mahesh Murthy, Founder & CEO, Pinstorm

After attending almost a day of talks and panels, I find that one of the speakers, Mahesh Murthy had probably the best presentation, giving a lot of information on social media in the Indian market, as well as insights on the emerging trends.

His presentation is clear and insightful, giving a lot of takeaways which reinforces my ideas and beliefs on how social media should be integrated into a company's business processes.

The Free Workshops:

As with most cases in Singapore, if you offer "FREE WORKSHOPS" Many people will come. The workshop areas are simply too small, and many were left standing. I thought people have to register to go to the workshops, and they have some advance notice on how many people would attend, but I guess, I was wrong. It seemed like pretty bad execution.

The projector screen was too small, and I could not see anything as the presenters had fonts that are too small as well.

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My friend Jeremy Woolf from Text100 was there to be on a panel, but I felt that he should be a speaker as the other people on the panel seemed to be just there for show.

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Interesting ideas from #SMWF.

In social media, brand tone of voice is important during engagement.

Communicating for an investment bank vs communicating for a coffee shop is different.

Having copywriters respond to inquiries works better than scripts. You do not look like a bot, yet you could have a consistent tone of voice that fits the brand.

Shifts in technology and expectations - Do companies need REAL TIME MARKETING, 24/7?

Companies and brands should not focus on copyright but rather communicate and connect.

To be credible, one does not buy media -- one earns media.

Active social media presence helps in SEO searchability.

Lastly, its a great place to meet friends. The social media crowd in Singapore is so small, you are bound to bump into people you know.

-- Robin Low

YouTube Statistics 2010

Some YouTube Statistics 2010

Interesting figures about YouTube in 2010

-- Robin Low

Social Media for an older crowd?

Social media is maturing in many countries, and on many reports on the Media today, you start to see the trends of older folks getting on social media.

With saturation among the younger traffic, and social media being readily available on mobile applications, the older folks -- folks above the age of 50 years -- are also participating in social media.

Recently speaking to a crowd of senior Alumni at an NUS event, I realized that even in Singapore, especially among the educated crowd, more seniors are also getting on social media.

If your marketing plan assumes that only teenagers are adopting social media, you could be making a very costly mistake. Nearly half of Americans between 70 and 75 are now online, according to the Pew Internet and American Life Project. “Social media are giving seniors a voice, and for a generation that has sometimes felt isolated and overlooked, that’s no small feat,” said Sarah Hoit, chief executive of My Way Village, which designs online social networks for older adults.

In an article by Mashable, Baby Boomers and Seniors Are Flocking to Facebook

Trends can be seen that this group of people often forgotten when we speak about social media is actually slowly getting into Facebook and reading blogs.

With families becoming ever more spread out, using Facebook or Twitter is likely the best and cheapest way to stay in touch. In addition, these older users may be executives and using a professional social network such as LinkedIn as part of their careers as well.

The older demographics are likely the parents and grandparents of those younger users. In Singapore, it is sometimes hard to meet your children and grandchildren, and social media enables these seniors to stay in touch with what their families are doing.

With more seniors online, is it time to change your marketing strategy to include seniors in mind?

I'll be conducting a social media course at Aventis School of Management on 23 and 24 Sept, 2010.
The Social Media Marketing Workshop

-- Robin Low

Business And Social Media: A Potent Mix?

There will be a social media panel on Aug 26, 2010 at Suntec City Singapore, 7:30am.

The panel will discuss the importance of social media across various industries, how their companies use social media, the problems they faced and the latest happenings on social media in Singapore today.

You get a chance to meet the panel and ask them questions if you are interested to run your very own social media campaign in Singapore.

Come join us at the NUSS Graduate Club, breakfast is included.

-- Robin Low