Social media arsenal, unleash your personal brand

Have you ever wondered how some people could get some much opportunities or move up so fast in Organizations? Do you know of friends who get job offers even without putting up any online resumes?

Networking is key for success. If you know more people, you get more opportunities. Have you every realized that even when you have lots of resumes on every job site online, you still cannot search for them on Google?

The Internet opens up so much more opportunities if you know how to use it. Social Media is a tool which you can use to brand yourself as a competent individual who is an expert in various fields. However, if you unaware about your digital footprint and do not take steps to limit bad information about yourself, it may impact your progress, and affect your career.

Just remember, you may have a lot of talents, but if nobody knows about it, how can they discover you and hire you?

Aventis School of Management is running a course on Unleash your Brand, and this course will unlock your expertise and let you understand the various social media tools to leverage upon to build your brand and get you more opportunities.

Don't be afraid, empower yourself with the knowledge to market your skills and talents. Engage!

-- Robin Low

Government & Social Media

For the past few years, The Singapore Government has been trying to get on social media. However, they do not welcome feedback and censor comments.

“The Singapore government, as a whole, is not averse to using new media. We’re not ruling out the opportunities it presents us. But we’re not completely sure how to use it yet.”

– Goh Yam Song, Deputy Director, Emergency Preparedness, Land Transport Authority, Singapore –

Even when more ministers are getting on social media, I still feel that they don't get it.

A Facebook user, Abdul Malik Ghazali, was arrested few weeks ago on charges related to incitement of violence due to comments he made on Facebook. The 27-year-old had urged other users on the social networking site to “burn” Dr Vivian Balakrishnan, Minister for community development, youth and sports.

Does he sound serious or frustrated?

On Facebook, even Singapore's Broadcast Media -- Mediacorp is on Facebook, but they do not invite any comments, and they only allow comments on the posts they make. Furthermore, active moderation is also seen.

I feel that if any nation, company or individuals is interested in Social Media, they need to be prepared to engage -- accept both positive and negative feedback, and willingly resolve the issues transparently.

With the coming elections, there are more ministers with blogs and Facebook pages, but the engagement is heavily moderated, and they types of posts does not seem genuine and engaging as well.

A good example is a Facebook Page -- Ang Mo Kio - Yio Chu Kang

It was originally started by the government, heavily moderated, and eventually nobody cared. It now serves as a page where people complain and nothing seems to be resolved.

I hope things change as social media can be a cheap and effective way to engage with the public, and together, we can shape the country together. The government should be inclusive and the public, empowered to share their ideas and comments freely.

-- Robin Low

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-- Robin Low