Thursday, May 10, 2012
Completed a tough training in Singapore. Initially, when they need me to do training for different levels of management to try to get them to think about direction and strategies, and with different understanding of the various platforms, customizing the training to please everyone was hard.
Giving examples of what you could do with social media for your business does raise many eyebrows and effectively use of the different platforms by researching and understanding keywords seemed new for some people, however a few people who were in charge of SEO seemed bored.
Breaking into groups to plan strategies seemed awkward as well. The person in charge seemed to be not interested in the doing, which seemed to be not helpful at all.
Furthermore, when a department in the company decided not to take part in social media and yet "forced" to take part of the training, seemed to mock parts of the training and seemed very resistive to the idea that their targeted audience is on Facebook, I thought, wow, why is this person here?
There are a lot of forced engagement, and when asked to think of solutions, as Singaporeans, many try not to say anything at all. However, overall, I found that videos seemed to work as it engages everyone and some humor seemed to bring everyone on the same wavelength, and getting the group to open up seemed easier after the videos.
Overall, after a week, they worked with me to craft out a social media calender, guidelines and policies which seemed very exciting. I will be checking on their progress and hopefully they can be very successful in what they do.
-- Robin Low
Wednesday, February 8, 2012
Social Media is used by several politicians in Singapore, some more than others.
While many still believe that Social Media is about having Facebook pages and Twitter accounts, some still think numbers matter.
With a drive to make Lee Kwan Yew the most popular politician on social media, he did not engage anyone and now Nicole Seah has more fans than him.
However, Chen Shao Mao seems to get the most people talking about it.
What matrices is most important?
What do you think?
-- Robin Low
Thursday, January 19, 2012
There are a lot of difference between "likes", "comments" and actually getting people to take action.
The number of comments that you get when you share a post, and the sentiment is also very important.
It takes time to build followers, trust and affinity. And Public Engagement is a skill that one should not assume that one already knows in the new digital sphere.
Come find out more about social media, open your mind and learn more.
-- Robin Low
'Silent Majority is truly disturbing' -- Good read
"Take Workers' Party Chen Show Mao, for example.
He is beguiling, wide-eyed, charismatic, eloquent, effectively bilingual, selfless, determined and social media-savvy.
And when he speaks in Parliament, he has everyone eating out of his hands.
When he updates his status on Facebook, he creates a virtual stampede to see who can "Like" his post first.
Half the ladies on my Facebook friends list are saying they fantasise about the day they meet the Workers' Party MP in a dark, lonely alley.
So that they can have the chance to converse with him in their half-past six Mandarin without anyone within earshot and feeling embarrassed that they are only mastering the Chinese language now to communicate with this Taiwan-born maverick.
The other half, more or less, are quite convinced they want to have his babies.
It's safe to say if this trend carries on, it won't bode well for your party in the future."