There is a definite need for more social media awareness in Singapore. Anyone who use twitter will recognize the image below.
Fail Whale Advertisement in Singapore
However, SMRT has the following ads in the MRT stations.
Do you see the resemblance now?
Fail Whale = FAIL
And it does become a joke when you advertise "FAIL" for your services.
The marketing team at SMRT definitely needs to be on Twitter.
-- Robin Low