Facebook and social media is definitely a great way to reach out regionally if you are in Asia.
Indonesia Facebook Users Exceed UK and Indonesia is now the #2 country with more than 28 million Facebook users.
Recently, Philippines surpasses 18 million Facebook users
Pinoy Facebook users 6th most in the world The Philippines only trails the US, Indonesia, the UK, Turkey, and France.
With these 2 countries with tremendous growth in Facebook and social media usage, it is no wonder many companies who are in Singapore want to get on Social Media.
Using social media, companies can reach out across borders with much less costs. The statement, "My market is not on Facebook" is less and less true as more people across different demographics are beginning to join in social media.
With the increasing popularity of 3G devices, iPads, Windows 7 Phones and other Android devices, users are no longer tied down to their notebooks and desktops. The can access their social network on the go, and you can see more people now updating on Gowalla or Foursquares, thanks to new technologies.
It is imperative to engage with your customers, know what they like, and have products they care about.
If there is any time to get on social media, the time is NOW.
-- Robin Low