Thursday, December 2, 2010

Great use of YouTube for ReBranding

I came across this YouTube video for GM, and in view of what had happened, it felt like a great Crisis communications piece to address the reactions and anger from the public and acknowledging the shortcomings and thanking their customers and the people of USA for bailing them out of the financial crisis.

The best ads now are like movies, which are directed in such a way that they can convey a message and touch people, and somehow get people to relate with the message.

-- Robin Low

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