Social Media is a great way to engage your customers, getting a good feel of what the market wants, needs, and thinks about your brand. For an Entrepreneur in a startup, time must be spent smartly, however, it is also very important to engage with your customers. Besides creating awareness, Social Media can help in branding, product development, customer service and much more.
LinkedIn -- LinkedIn can be used to create awareness, finding B2B sales leads, and network with other professionals in the industry.
Facebook -- Facebook has more than 500 million users, and FB pages are getting better by the day, providing analytics, and allowing your fans a place to share and discuss about your products and services.
Twitter -- Twitter is a fast way to share information and get information. You can follow a lot of people at the same time and get lots of information as well.
Quora -- If you have some questions you need the answer of or answers to questions with your products or services, this is the place to be.
YouTube -- Sharing videos of your products and services, how to guide, etc -- fantastic way to create awareness and possibly go viral.
Flickr -- Sharing photos go a long way.
Blogging -- Your blogs containing keywords can drive traffic to your Facebook pages, YouTube account and homepage. It is asynchronous and can generate traffic even after years.
Foursquare/Gowalla -- If you have a restaurant or shop, you may be interested to increase the stakes of giving more rewards to the "Mayor" -- Make it fun and interesting.
Don't forget -- GroupOn
There are many other social media / social tools to look at. The social media sphere is filled with opportunities, however it may be different from your personal usage.
There are always short courses and tips which you have not learn, and keep an open mind. Read blogs and be in touch of the latest happenings, by following influencers on Twitter.
-- Robin Low
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