Monday, April 18, 2011

Engagement is crucial

The government of Singapore is doing many things well. Great transportation system, relatively good education system, great financial system. The political system is stable, and for 30 years, it has brought much progress.

Since the popularity of social media where people can share their opinions and feedback, many aired their views freely online.

With the government not willing to engage as shown in their actions on their YouTube channel, and Facebook page, it is very hard to win people over when you are not willing to hear them out.

Feedback is crucial, taking in the good, and fixing the failures, it is all in a days work to build trust and relationship. Obama was very good at using the crowd to create awareness, and luckily for the PAP, the opposition was not able to be as influential, however, there are a few sites which are very popular, no thanks to the government trying to Gazette it as a political website.

The online citizen is now an official political website and it has since drawn much crowds to its Facebook and Webpage. The conversations are genuine and people are allowed to share views about their likes and dislikes. Some of the posts do not hit the mark, and some do, and through feedbacks and comments, they are able to learn and carve out views which most of their viewers would like and share.

The current situation, the Internet is a big enemy. Nearly all posts about "PAP" online, whether it is on their official news site, on YouTube or on Facebook, you get to read about some very negative comments and after the heavy monitoring, a lot of the comments are deleted.

If this continues, I would think the opposition has a strong chance of getting angry votes.

Please do the right thing, enable comments and listen to our feedback. You need to engage!

-- Robin Low

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