Tuesday, September 6, 2011

RWS Woes

Resorts World at Sentosa seems to be a pretty successful Facebook page, with more than 140,000 fans, the engagement on the page was pretty spontaneous as well.

However when a post on Sept 2 on Diets of Dolphins open a can of worms!

It started a flurry of replies on the blog and Facebook Page and as the censorship and moderation starts, the intensity of the angry replies increased. This is again a good example that if they want to post something controversial (or about their captive dolphins) they have to be able to engage in the conversation.

A blog called "Marine Life Park" Blog when it is not talking and providing information on the conservation efforts of RWS, is simply a marketing blog for their new dolphin park and not informative.

I hope to see improvements and less censorship in the engagements, and hopefully, RWS can show more of their ongoing efforts in sustainable marine life education in the region.

Eventually this will become a crisis if it is not one already as I found out about this on the news.

This is indeed bad PR and bad for business.

-- Robin Low

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